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The U.S. House of Representatives Committee on Energy, Commerce and the Subcommittee on Oversight and Investigations sent a letter to Pfizer, Inc. CEO Jeffrey Kindler regarding the direct to consumer advertising Lipitor campaign featuring Dr. Robert Jarvik last January 7th 2008.
Anyone that watches TV and reads newspapers has seen Dr. Jarvik's ads, promoting Lipitor directly to consumers and did you think that he was licensed in the US to practice and prescribe medications? According to a Wall Street Journal Health Blog, posted on the website Pharma Marketing Network Forums, NBC Science editor Robert Bazell questioned his credentials a year ago.
Apparently he was unable to get into medical school in the U.S., went to school in Italy and returned to the U.S. to complete his degree in University Of Utah School Of Medicine. He did not finish an internship or practice medicine after graduation according to Mr. Bazell.
The House of Representatives letter, signed by committee chairman John Dingell and subcommittee chairman Bart Stupak says"We are concerned that his qualifications may be misinterpreted in this advertisement campaign given that he may not be a practicing physician with a valid license in any state".
The committees have requested all information related to Dr. Jarvik's Lipitor ads including correspondence, contracts, emails, scripts, his financial records, his medical records including diagnosis and his use of Lipitor, his professional qualifications and why Pfizer chose him as a spokesperson for the drug Lipitor.
Pfizer has been given two weeks to submit the requested information to the proper authorities.
Sourcewatch.org notes that only two developed countries allow direct to consumer advertising of pharmaceutical drugs, New Zealand and United States of America.
In the Sourcewatch.org article on DTC advertising they say that critics of the practice are concerned that "potentially serious adverse side effects are that we see at the bottom of ads and in the fast talk at the end of TV commercials.