The increased popularity of social media communities has made sites like Facebook to be used as creative marketing tools. In recent years, the sales teams of many major companies have realized that one of the best ways to reach new customers is by creating social media marketing strategies. Examples of these strategies include using facebook marketing for local business organizations and also using sites like Twitter for instant company communication purposes. As a result of the success of these type of strategies, they are now being commonly used by marketing professionals and consumer based industries. Some of the other purposes of using social media to promote business include using Facebook to launch a new company service or product, and also using other social media sites to announce company contest winners. In addition to these industries, many entertainment organizations and studios also use various forms of social media to promote new songs and television shows.